// THE INTEGRATION LAYER FOR EGYPT
Your AI agent decides what to do.
Wassel handles the rest.
One API connecting any AI agent to Bosta, Paymob, ShipBlu, Fawaterak, and 40+ services across Egypt and beyond.
// SEE IT WORK
Watch your agent actually do the work.
One prompt, real tool calls across your apps, one clear result. A sample of what your agent runs through Wassel.
// HOW IT WORKS
Connect once. Let the agent run it.
Wassel is the layer between your AI agent and the services your business runs on. You decide what to automate; the agent does it through Wassel, and every step is logged.
Connect your apps once
Link Bosta, Paymob, Shopify, ZATCA and 40+ MENA services. We walk you through getting each key; credentials are encrypted and never shared with the agent.
Your agent does the work
Claude, Cursor, n8n or your own agent connects to one Wassel endpoint and calls your tools. Ask in plain words. Run it on demand, from your code, or on a schedule.
Every call is logged
Each action your agent takes is recorded with status and timing in your dashboard. Nothing happens that you can't see, and you can disconnect any app anytime.
Examples, not live data. Browse ready-made blueprints below to start from one.
Framework-agnostic. Wassel runs the tools; the agent is yours to choose.
// BLUEPRINTS · 40
Start from a blueprint, not a blank page.
40 ready-made automations — each one a proven prompt plus the apps it needs. Copy it into your agent and adapt it to your shop.
// SOLUTIONS · EG
Built for the work you actually do.
Workflow blueprints by role and industry. Pick one, point it at your agent, run it on autopilot.
Auto-follow-up on unpaid invoices with payment links
Pull past-due invoices, generate a fresh payment link, send a polite WhatsApp. Escalate tone at 7/14/30 days.
ETA Egypt e-receipt on every sale, instantly
Order paid? Issue the compliant ETA e-receipt, attach QR, send it to the customer on WhatsApp in under 60s.
End-of-month closing prep
Pull every settlement, match to Shopify, create journal entries in Daftra, post a one-click 'approve close' to Slack.
Daily revenue digest by source
One WhatsApp every morning. Replace 5 dashboard logins with one message.
VAT prep + filing reminder
Pull output/input VAT, draft the return, sanity-check vs last quarter, WhatsApp the accountant 5 days before deadline.
Low-stock alerts → auto-pause ads → email supplier
Below 14 days of cover? Pause Meta + Google + TikTok ads for that SKU. Pause Klaviyo. Ping the buyer.
Abandoned cart, multi-channel recovery
Email at 1h. WhatsApp + payment link at 6h. SMS at 24h. Stops the moment they pay.
Daily product velocity + reorder list
Calculate 30-day rolling velocity per SKU. Surface the top 10 reorders to #ops with quantities.
New customer welcome → loyalty → review request
Enroll in Gameball, WhatsApp welcome in their language, schedule a Klaviyo review request for day 7.
Bestseller momentum → boost on TikTok Shop
Identify SKUs selling 3x baseline. Auto-sync to TikTok Shop. Raise budget +20% (cap +50%/wk).
WhatsApp message → instant order context
Look up the phone in Shopify, pull last 3 orders + courier status, post a context card to Slack. Reply in one click.
'Where is my order?' auto-response
Detect the tracking question, pull the order, send ETA + location in AR/EN. Exceptions go to a human.
Delivery exception → proactive outreach
Failed delivery? WhatsApp the customer in Arabic with a reschedule prompt before they complain.
Refund processing with payment-method routing
React ✅ in Slack → refund via the original gateway → log in Daftra → WhatsApp confirmation.
Daily complaint summary with sentiment
Categorize every WhatsApp message of the day. Surface top complaint patterns to leadership.
Auto-pause underperforming ads with GA cross-check
Sub-1.5 ROAS spending >EGP 500? Cross-check GA assists before pausing. Posts decisions to Slack.
Cross-channel daily performance brief
One WhatsApp with spend, conversions, ROAS by channel — no dashboards, no logins.
Bestseller → auto-create lookalike audience
Refresh Meta 1% lookalikes + TikTok custom audiences from your top 20 LTV customers. Attach to top campaigns.
Email campaign A/B winner → auto-scale to paid
Use the winning email subject + creative as next week's Meta ad. Free A/B testing for paid.
Influencer campaign tracking
UTM-tagged order? Attribute to the influencer + their TikTok post. Weekly Slack digest ranks ROAS.
Daily multi-courier reconciliation
Reconcile COD across Bosta, ShipBlu, SMSA, Aramex, Mylerz. Flag discrepancies. WhatsApp recap.
Courier rate shopping at checkout
Query all 5 couriers per address, pick the cheapest matching the customer's speed. Save 10–20% on shipping margin.
Failed delivery escalation
Auto-message customer, log to Airtable. 3+ failures on a SKU/route → alert ops lead.
SLA breach alerts across couriers
Flag in-transit shipments approaching SLA breach. Update Airtable courier scorecards.
Daily ops standup auto-prep
30 min before standup: orders shipped, failed deliveries, returns, Talabat queue, today's pickups — into the team WhatsApp.
Daily branch close + bank deposit prep
Per branch: total sales (cash + card + Talabat), drawer variance, journal entry in Daftra.
Peak hour Talabat queue management
If wait > 15 min, alert the branch manager. Auto-86 out-of-stock items on Talabat to avoid disappointment.
Inventory waste reduction
Compare actual ingredient usage vs recipe-projected. Flag >15% variance.
Multi-platform menu sync
Foodics menu change → Talabat + Shopify updated. Alert marketing if a top-10 item gets pulled.
Reservation / loyalty re-engagement
Find lapsed regulars (no visit 30+ days). Personalized WhatsApp with a 15% off this week.
Daily cash position
Settlement balances from every processor + expected deposits next 7 days. WhatsApp the CFO.
Anomaly detection — high-value transactions
High-value transaction? Pull order + customer + risk signals → Slack for review. Auto-flag high-risk new customers.
Settlement vs payment processor fee audit
Were fees what they promised? Catch 0.1% creep on EGP 5M = EGP 5K/mo found.
Pending refunds + dispute tracker
Pull all open refunds + chargebacks. Identify deadline-nearing disputes. Alert finance.
Monthly P&L draft from raw data
Day-1 directional P&L instead of waiting for the accountant on day-10.
Multi-courier daily performance scorecard
Success rate, transit time, exception rate per courier. Surface who needs renegotiation.
Smart courier assignment per route
Pick the courier most likely to succeed for that zone. Improves success rate 5–15%.
Return / reverse-logistics automation
Customer wants a return? Auto-book pickup, pre-fill label, WhatsApp them the slot.
Address validation at checkout
Problematic zone? Prompt for a landmark or alternate contact before the bad delivery happens.
Pickup scheduling + slot optimization
Schedule courier pickups by expected outbound volume. Alert if volume exceeds capacity.
// INTEGRATIONS
Built for operators in Egypt.
8 Egyptian-native integrations. 24 global and regional. All callable from any AI agent.